Shminz is a clean-label, artisanal cake brand that specialize in cakes that feel homemade yet premium, perfect for those who care about what goes into their desserts. 

• The Cake – The cake inside is “Moofle” – our signature recipe: a dense, plain-baked delight with a rich creamy-caramelly flavour. It’s made with natural ingredients, baking powder, and nature-identical flavour, and is free from synthetic gels, improvers, or preservatives.
• Skin – The cake is covered with a thin edible wafer sheet. All food colours and design elements are applied only to this thin skin. This outer layer has been intentionally designed with a neutral taste and a hard sheet-like, texture, as we do not encourage the consumption of food colours.
• Frosting Layers –  A creamy blend of butter, milk solids and flavour. Unlike pastries, shminz cakes comes with more cake and  minimal frosting/cream
• Diet – Vegetarian, Eggless., All Edible Cake
• Burn Away Layer (if any)* – The burning layer is made of edible starch. The soot left over after burning the starch layer is minimal and it is safe to consume, same as the soot generated by direct fire cooking like barbecuing. You can optionally peel off the layer which was exposed to fire.