Shminz is an artistry online bake store specializing in personalized celebration cakes.  Shminz cakes, not only look spectacular but are also deliciously indulgent. The core of every Shminz celebration cake is the lush & decadent ‘Moofle’ recipe. Moofles are plain baked, dense cakes with a distinctive, creamy-caramelly flavour, made using plain flour & natural flavours, with no guilt of synthetic improvers, gels or preservatives.

Shminz being a sister concern of Bakewala.com with over a decade of experience in the baking industry, we essentially understand the crux of cakes and bakes. At Shminz, we’ve tried to turn things around tad bit differently, rather than the run of the mill approach. Our intent is to ensure that the star of the show is the ‘cake’ itself. We don’t advocate the overdose of frosting or the artificial enhancers that are generally used to facelift cakes. Today cakes have become more like frozen desserts or eye candies, using strong improvers to fluff up the texture, using more cream than the cake to beautify, harsh preservatives to increase the shelf life and more various such damaging ways to doll up the cake. And therefore, we thought it is about time to shift gears and go back to basics..

Cakes that taste good and look good too. Cakes that you bite into, and you truly feel the richness of spongy goodness.  We intend to rekindle the forgotten art of cakery, the art of plain baking; that emphasizes on great tasting, unadulterated, real cakes. Our cakes are made to order, and we bake them right from scratch. We do not use any premix but use premium grade ingredients. Usage of food colours are restricted to a thin outer layer skin of the cake, using techniques like stenciling, airbrushing, spray painting which consumes much less colour compared to the traditional method of mixing colours into the frosting and cake. 

Having said that and while taste and quality is of paramount importance, we have not left any stone unturned when it comes to the visual appeal of the cakes. In fact, we have accomplished to keep the design element innovative and exclusive. Our designs vary from elegant artwork to edible flower decorations, from airbrush techniques to lace cutworks, from portrait cakes to technicolour, ombre to pop art style, to just name a few.

Turn to Shminz Cakes, for creating fond memories and lasting impressions. Since nothing else exclaims “celebration” quite like a fabulous cake!